Utah Search Engine Optimization (SEO) Process
is your site ranking?
Taking You Through Our Process
having a plan gives you a road to success. izepper has developed a search engine optimization process unparalleled in the industry.
Preparation >> Optimization >> Promotion >> Continuation
Preparation
Your experienced marketing professionals will discuss in-depth with you about your site through our free same day consultation. A package is selected and the process begins.
The first step is installing a site analytics, tracking visitor’s behaviors. This information is used to monitor and improve your site. It's also yours to keep for free.
A keyword analysis of your site and industry takes place. We also begin a competitor analysis. The competitor analysis lets us know how your competitors are being ranked and what optimization techniques they are using to get the desired results.
Optimization
Your site is then put through a 130 point parameter site analysis and review. This process determines what items on your site may be holding back the search engine optimization process as well as items to improve your visibility. The necessary changes are made as well as rich content suggestion’s to the pages being optimized. Just as keywords are necessary for success, combining that with rich content will propel your sites ranking.
Your site is then optimized through its title’s, meta’s, description’s, and ALT tag’s. Titles are what the search engines pull to give a title to the search engine user. The descriptions would be the content that the search engine user views. Meta’s are your keywords and ALT tags are the image keywords that are used if someone has their images turned off.
Custom links are then suggested and implemented. Keywords are suggested where non-optimized links are in place. For instance if you are seeking to optimize “Utah Search Engine Optimization”, then it will work to your benefit to have a link that reads izepper.com/utah-search-engine-optimization.html rather then lets say izepper.com/content%1.html.
Promotion
A site map and urllist.txt are developed and submitted to Google and Yahoo. An aggressive link building strategy is deployed. Site submission to over 98% of the worlds search engines is done giving your site exposure. Directory, local listing, and product submission(s) helps visitors find your site though other outlets. Press release submission helps to build back linking and popularity for your site.
All this is done with no month-to-month contracts. However putting forth this effort on behalf of our clients is what brings them back month after month.
Continuation
Because search engine optimization is not a race but a marathon, continued marketing and promotion in the way of link building and press releases continues as well as ensuring positions through site monitoring and maintenance.
Monthly reports are generated so you can track the progress of your search engine optimization. Your experienced marketing professional will walk you through the progress of your site during the monthly conference call, in laymen terms, and express future site goals.
Making these modifications month-to-month and continued marketing will build more popularity and content benefiting your site on the Internet.
Search Engine Optimization Features
Free Same Day Consultation
You want a quote today? You got it. We believe in not putting off tomorrow what you can do today. One of our experienced marketing professionals will contact you today at your preferred method of contact.
Installed Site Analytics
Site analytics will show you how many people visit your site, pages they view, keywords they are using, the process of purchasing your product(s)/service(s), and so much more.
Keyword Analysis
Bring the most targeted visitors to your site by having an in depth analysis of your site, industry, and competition. Keywords drive visitors to your site.
Competitor Analysis
You must know your competition before you can beat your competition. We will know your competitor’s keywords, titles, meta’s, alt tag's, description’s, links and so much more. Using this information to benefit your site.
Advanced Site Analysis and Review
Detailed analysis of over 130 parameters on the pages we optimize that affect your rankings.
Rich Content Suggestion
Content is king. Having rich keyword driven content is necessary for successful Internet marketing. We will suggest the right content for each page that we optimize.
Title, Meta’s, Description’s, and ALT Tags
Having keyword rich title’s, meta’s, description’s and ALT tag’s specific to the page details, is crucial to the success of search engine optimization. We will develop and implement the correct layout for each page optimized.
Custom Links
Instead of having www.izepper.com/seo_1.html, placing www.izepper.com/free-seo-consultation.html for a “Free SEO Consultation” page will rank better in search engines. We suggest custom links for the pages optimized.
Site Map(s)
Help your site be known to search engines in a smart and fast way. Site maps tell the search engines all about your pages and helps them learn which pages are most important to you and how often those pages change.
Link Building
Building links is like a popularity contest. How many other sites are talking about your site? This is crucial to the way that search engines view your site. We seek sites that will increase yours and not pull it down.
Site Submission
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. We submit your site by hand to 180+ search engines accounting for 98% of world’s traffic.
Directory Submission
Directories are not just a good way for your users to find your site, but being listed in the top directories also adds to the popularity of your site. We submit your site to the top free directories and encourage all our clients to invest $299/year for the Yahoo Directory (not a requirement).
Local Listing Submission
Your site will be submitted to the top local listing directories. Here people that are searching on a local level will find your site.
Product Submission
Shoppers can quickly and easily find your products when you submit them in a product search, delivering you more traffic and helping you increase sales.
Press Releases
It is important to let news organizations know what your company is doing and accomplishing. Just provide the press release(s), and we submit it to the top press release organizations in the nation.
Monthly Contracts
Many Internet marketing companies require a long-term contract. We pride ourselves on our month-to-month service with no long-term commitment.
Scheduled Reports / Continued Management
Monthly Marketing & Promotion
Continued promotion of your site is crucial to the success of search engine optimization. Because being on the web is like a popularity contest, we continue to link build, submit press releases to build up your company.
Site Monitoring and Maintenance
We monitor the position of your site on search engines and make modifications to the optimized pages of your site to ensure that your positions are maintained.
Monthly Reports
Receive detailed monthly reports that go over every aspect of your site.
Conference Call
Monthly scheduled conference call with your marketing professional. He/she will inform you on the progress of your site, in laymen terms, and express future site goals.
Site Map(s)
Continuing to update your site map will let the search engines know what pages are most important to you and how often those pages change. Help your site be known to search engines in a smart and fast way.
Site Spamming Submission
Using hidden text, deceptive cloaking or doorway pages compromises the quality of search engines. If we find your competition degrading the search experience, we will report it to all major search engines.
Get Started Today
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