April 3rd, 2008

Rules of thumb that should keep you out of hot water with Google

  • Don’t go overboard with “keyword stuffing”, use techniques intended solely to influence site ranking.
  • Make your page title bar content mirror the content of the page.
  • Use XHTML code that puts the important content as close as possible to the body tag.
  • Have a headline that elaborates a bit on the content of the page near the top of your page.
  • Write compelling, copy that’s relevant.